2

Communicating with the Sexes: Male and Female Responses to Print Advertisements

Year:
2004
Language:
english
File:
PDF, 2.35 MB
english, 2004
4

An Examination of Consumer Responses Toward Attribute- and Goal-Framed Messages

Year:
2010
Language:
english
File:
PDF, 737 KB
english, 2010
7

COMMUNICATING WITH THE SEXES: Male and Female Responses to Print Advertisements

Year:
2004
Language:
english
File:
PDF, 215 KB
english, 2004
10

A model of search behavior with an application to grocery shopping

Year:
1997
Language:
english
File:
PDF, 1.64 MB
english, 1997
14

The effects of counterfeiting on consumer search

Year:
2006
Language:
english
File:
PDF, 128 KB
english, 2006
16

Advertising and publicity: An information processing perspective

Year:
1993
Language:
english
File:
PDF, 1.84 MB
english, 1993
18

Cultural influences on cross-border vacationing

Year:
2008
Language:
english
File:
PDF, 183 KB
english, 2008
21

Effects of Mood and Elaboration on Processing and Evaluation of Goal-Framed Appeals

Year:
2014
Language:
english
File:
PDF, 884 KB
english, 2014
22

Cross-Border Restaurant Patronage

Year:
2006
Language:
english
File:
PDF, 741 KB
english, 2006
26

Exploring the dimensionality of the need for cognition scale

Year:
2006
Language:
english
File:
PDF, 130 KB
english, 2006
29

DIFFERENCES IN READERS’ RESPONSE TOWARDS ADVERTISING VERSUS PUBLICITY 1

Year:
2005
Language:
english
File:
PDF, 285 KB
english, 2005
32

SEX DIFFERENCES IN PROCESSING PRINTED ADVERTISEMENTS 1

Year:
2004
Language:
english
File:
PDF, 281 KB
english, 2004